Commercial Awareness
Course Summary
In more challenging market and economic conditions, individuals have had to become increasingly aware of how an organisation works at a strategic level and how external influences affect the organisations work. More and more, staff are being asked to take decisions with a strong focus on the external environment and the potential impact that such changes may have internally.
Course Content
Strategic thinking and leadership
- Creating and communicating a vision
- Strategy, tactics and operations
- Problem analysis PESTLE, SWOT, Cause and Effect
- Creative thinking strategies
Finance and running a business
- Income and expenditure
- Maximising resources
- Forecasting and reporting
- Using a balance sheet
- Profit and loss reporting.
Running a project
- Defining a project and defining the success criteria
- The role of the project leader
- Creating responsibilities and schedules
- Identifying resources
- Closure and evaluation
Managing people
- Managing performance
- Delivering better feedback
- The art of delegation.
Who should attend?
Any individual within an organisation who needs to develop a greater awareness of how businesses work in relation to external influences. Managers and staff who wish to develop new ways of working.
Course Objectives
- Apply strategic thinking tools to develop a direction for their team and think creatively
- Analyse their department or organisation in relation to the external environment
- Describe the importance of having a customer focused strategy
- Translate strategy into operations
- Plan effectively for a small project
- Understand the economic environment and how this affects their business
- Identify key financial indicators affecting their team or organisation










