Summary

You will learn about the array of tools and capabilities available to you, from Search Engine optimisation to Viral marketing campaigns, and gain an insight into how these work, and how to use them successfully. The course shows how to consider these options in the context of your own organisation objectives, and shows how to plan, execute and measure eMarketing activities.

Course Overview

At the end of this course you will be able to:

• Understand the key terminology and jargon in Internet Marketing
• Understand how to design and implement effective eMarketing activities
• Understand the key concepts of:
  • Search Engine Optimisation
  • Pay Per Click
  • Online Advertising
  • Email Marketing
  • Viral marketing
  • Affiliate Campaigns
  • Link Building
  • Content Creation
• Understand and interpret web site analytics
• Understand Web 2.0 and what it means in the real world
• Know where to find further information on Internet Marketing

Who will benefit?

Suitable for anyone involved in Internet Marketing

Course Content

• Online marketing – how it can be effective
• The changing nature of communications
• Web 2.0
• Customer lifecycles
• Web analytics
• Search engine optimisation and pay per click strategy
• Website design + content
• Email marketing
• Affiliate marketing
• Forms/blogs
• Viral marketing
• Planning successfully for your marketplace
• Planning online marketing strategy for success